When you’re looking down the barrel of a mic (or a pen) and a reporter is on the other end, you’d better be ready. I’m not going to mince my words at all when I tell you it is exceptionally easy to blow an interview.

Since starting my work in the energy efficiency industry, I’ve been interviewed for pieces in industry newsletters, the Wall Street Journal and everything in between. My ability to provide succinct sound bites and quick quotes is not a natural talent, but one I honed through a number of embarrassing, easily preventable events that you never need to endure. Continue reading